Branding
I designed the full visual identity for a new supermarket launching in Bocas del Toro, Panama. The client envisioned a gourmet look and feel that still remained welcoming and approachable. Bocas del Toro is vibrant, eclectic, and full of character, and I wanted the brand to carry that same spirit—premium, but not flashy.
Instead of relying on conventional supermarket colors, I developed a fresh, modern palette built around purple and layered shades of green. The logotype features distinctive shapes and playful curves, giving the brand a contemporary and memorable character.
Inspired by the logo’s curvy silhouette, I created a versatile system of iconography and layouts for both visual communications and packaging.
Packaging Design
For the packaging system, I incorporated transparent windows and open structures to showcase product freshness and build trust.
I used a dual-color approach across all labels and designs to create strong contrast while maintaining a harmonious visual relationship with the products themselves. Clean layouts, generous negative space, and clear typography ensure the product speaks for itself while reinforcing the brand’s positioning.
Facts are engaging
With this in mind, I aimed to make the brand subtly educational—guiding customers toward better understanding nutrition and wellness. I developed labels, posters, and packaging that highlight simple yet engaging facts about each product, using accurate information from trustworthy sources to support confident decision-making.
Signage and Merch
The color palette and iconography system were applied across the supermarket’s entire visual environment—from signage, posters, and labels to the full range of branded merchandise, including eco-bags, aprons, caps, and T-shirts.
In the end, the goal was simple: build a brand that feels good, looks good, and helps people make better choices. A supermarket identity with substance, clarity, and a touch of storytelling woven into every detail.
